Take Down Tobacco is a fresh take on Kick Butts Day — the Campaign for Tobacco-Free Kids annual day of action. The Take Down Tobacco program is a 365-day effort that culminates every spring with the Take Down Tobacco National Day of Action. 2022 marks the 27th anniversary of this program, and there have been many important victories since the first Kick Butts Day was held in 1996.

Over the past quarter century, the U.S. has made remarkable progress in doing just what the Kick Butts Day name describes: kicking butts. But even though youth smoking rates are on a downward trend and at an all-time low, skyrocketing youth e-cigarettes rates are reversing the progress we’ve made toward achieving the first tobacco-free generation. And of course, from cigarettes and cigars to smokeless tobacco to heat-not-burn cigarettes, the tobacco industry peddles a wide range of addictive and dangerous products that put kids at risk across the globe.

This year’s Take Down Tobacco National Day of Action will be held on April 1, 2022. There have been many important victories since the first Kick Butts Day was held in 1996.

Take Down Tobacco is a reflection of both how far we've come and how far we still need to go to achieve the first tobacco-free generation.

On April 1, 2022, the Take Down Tobacco National Day of Action, youth activists, educators, parents, health advocates and concerned citizens come together to organize events that:

• Raise awareness of the problem of tobacco use in their community

• Encourage youth to reject the tobacco industry’s deceptive marketing and stay tobacco-free

• Urge elected officials to take action to protect kids from tobacco

Take Down Tobacco is a project of the Campaign for Tobacco-Free Kids.

Don’t be taken in by the E-cigarette fad. They are dangerous tobacco products addicting a new generation. Our generation is not a replacement generation #NotReplacements