Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol

Sales of e-cigarettes in “cooling” flavors like menthol, ice, cool, frost, chill, or freeze rose by nearly 700% and their U.S. market share doubled to 55% between 2017 and 2021, according to findings published in Tobacco Control by CDC Foundation in collaboration with Truth Initiative®.

Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol (truthinitiative.org) - Link to Full Article